earticle

영어

Green energy is energy that is produced in a manner that has less of a negative impact to the environment than energy sources like fossil fuels, which are often produced with harmful side effects. These days, The green energy economy is emerging as a vital component of world new economy landscape as well as Korea. The green economy is an emerging source of jobs that achieve the double bottom line of economy growth and environment substantiality. due to this reason, Korea government push “the promotion policy of green energy industry” as a new economy growth. therefore, the objective of this study is to provide export’s success alternatives related in green energy by analyzing the export competitiveness of green energy enterprise in Korea. To examine the export competitiveness of green energy enterprise, price competitiveness, quality competitiveness, technology competitiveness, promotion & marketing competitiveness were analyzed through field survey. the analysis result revealed that marketing competitiveness(oversea market research, commercial sales force, brand competitiveness) is the most important factor to improve export competitiveness.