원문정보
The Comparison of Participation Intention and Selection Attributes of Medical Tourism to Korea between Japanese and Chinese
초록
영어
There has been increasing interest in medical tourism as people are getting more concerned about their health and well-being. This study was conducted to compare Japanese and Chinese regarding participation intention in medical tourism to Korea because Japanese and Chinese were considered as an major market for Korean medical tourism product. More specifically, their intention to participation of medical tourism, their preference on medical activities as well as tour activities, and the reason for participating in medical tourism to Korea. From the results of the study, their participation intention and preference is different between Japanese and Chinese on medical tourism to Korea. Japanese are more intended to participate in medical tourism, however if they visit Korea for medical tourism, Chinese wants to stay longer in Korea. And Chinese are more interested in tour activity in Korea than Japanese. More specifically, Japanese and Chinese are different regarding their preferred medical activity and tour activity as well as reason for participating in medical tourism to Korea.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 의료관광에 대한 연구
2. 관광객 행동 비교에 대한 연구
Ⅲ. 연구방법
1. 자료의 수집과 분석
2. 설문의 구성 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계적 특성
2. 의료관광 관련 선호도
3. 측정도구의 신뢰성과 타당성 검증
4. 한국으로의 의료관광시 선호하는 의료/관광활동과 참여이유 차이분석
Ⅴ. 결론
참고문헌