earticle

논문검색

지역축제브랜드가 지역이미지 및 지역발전에 미치는 영향

원문정보

The Effects of Brand of Local Festivals to Regional Image and Regional Development

정은정, 김창수

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study is to the effect of local festivals' brand on the regional image and development. The literature and empirical studies were done together to accomplish the purpose of this study. The literature study composed factors based on the precedent studies about local festivals' brand, the regional image and the regional development and set research models and research hypotheses. In the empirical study, the survey was intended for visitors of Muju Firefly Festival by developing the questionnaire based on the factors which were drawn based on the literature study and frequency analysis, factorial analysis, reliability analysis and multiple regression analysis were carried out using SPSS 18.0 Statistical Package for data analysis. The main analytical results of this study are examined as follow. The effect relationship of the local festivals' brand on the regional image was analyzed that the festival's contents and convenience have the significant effect on the regional image. The effect relationship of the regional image on the regional development was analyzed that the regional images have the significant effect on the economic, social and cultural and tourist effects. Third, the effect relationship of the regional festival's brand on the regional development was analyzed that the festival's contents, convenience, preference have the significant effect on the economic effects and its convenience, uniqueness have the significant effect on the social and cultural and tourist effects.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 지역축제 브랜드
  2. 지역축제브랜드와 지역이미지
  3. 지역축제브랜드와 지역발전
  4. 지역이미지와 지역발전
 Ⅲ. 연구 설계
  1. 연구모형 및 가설 설정
  2. 변수의 조작적 정의 및 측정변수
  3. 조사대상 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 인구통계적 특성
  2. 신뢰도 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 정은정 Eunjung Jung. 경기대학교 호텔경영학과 박사과정
  • 김창수 Changsoo Kim. 경기대학교 관광학부 이벤트학과 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 6,100원

      0개의 논문이 장바구니에 담겼습니다.