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IPA를 활용한 저비용항공사의 발전 방안에 관한 실증분석 - 에어스케이프(Airscape) 개념을 중심으로 -

원문정보

An Empirical Analysis of Development Plan for the Low-Cost Airline Based using the IPA - Focused on the Concept of Airscape -

윤설민, 박일우, 정희진

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초록

영어

The purpose of this paper is to evaluate airscape items of the low cost carriers using the method of Importance-Performance Analysis(IPA), and then to examine the structural relationship among airscape factors, satisfaction, and behavioral intention. Some suggestions deduced from quantitative evaluations are as following. The results of IPA indicate that all items of factor 1(stability for emergencies & signage) would be necessary for continuous maintenance, whereas all items of factor 2(in-flight entertainments) were was assessed to be low. In other words, factors of airscape appeared to be positioned differently [quadrant Ⅰ (Maintenance): factor 1, quadrant Ⅲ(Low Priority): factor 2]. Meanwhile, the results of structural equation modeling show that factor 1(stability for emergencies & signage) had a positive influence on satisfaction, whereas factor 2(in-flight entertainments) did not have any statistically significant effect on satisfaction. Also, satisfaction had a positive effect on behavioral intention. Finally, after examining indirect effect by constructs, factor 1 (stability for emergencies & signage) is important to form indirect relation for behavioral intention about the low cost carriers.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 중요도-성취도 분석
  2. 에어스케이프
  3. 에어스케이프, 만족도, 그리고 행동의도 간 영향관계
 Ⅲ. 연구 설계
  1. 연구모형
  2. 설문지 구성
  3. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 응답자 특성
  2. 에어스케이프에 대한 요인분석 결과
  3. 전체적 측정모델의 타당성 검증
  4. 에어스케이프 항목에 의한 중요도-성취도 분석결과
  5. 에어스케이프(성취도)-만족도-행동의도 간 영향관계 검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 윤설민 Seolmin Yoon. 경희대학교 관광학과 학술연구교수
  • 박일우 Leelwoo Park. (주)코리아월드트래블 대표이사. 경희대학교 호텔관광학과 박사졸업
  • 정희진 Heejin Jung. 경희대학교 호텔관광학과 박사졸업

참고문헌

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