earticle

영어

This study aims at identifing the attributes for employee's role stress and job attitudes in exhibitor and analyzing the factors that influence marketing strategics. The findings are follows: First, as the result of analysis the factors for the role stress of employees in participating companies, 'role conflict', 'role ambiguity', 'role overload', 'repetitive work' of the four dimensions and job attitudes were found to be 2 dimensions(job satisfaction, job involvement). Second, as the result of empirical analysis, the role stress of employees were found to have significantly negative(-) effects on job attitudes. Among the role stress of employee in Exhibitor, 'role ambiguity' factor was found to have significant effects on job satisfaction at the significance levels of p<0.1, but 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to be not significant. On the other hand, 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to have significant effects on the degree of job involvement, but 'role conflict' factor was found to be not significant.