earticle

영어

The purpose of this study is to find the ways to stimulate the exhibition and convention industry in Incheon through connections within the exhibition and convention industry of Northeastern Asia. The exhibition and convention industry of an area is reflective of the level of industrial development and potential market scale of that area. Therefore, market integration in Northeastern Asia region will be essential to concentrate its advantage and crate synergistic effects for strategic partners. To carry out this goal for Incheon, the paper discusses four suggested strategies. First, develop specialized trade shows in northeastern Asia. Second, Incheon can go for road-shows with these specialized trade shows when they reach the level of well-known branded exhibition. Third, with China's continuing economic growth, a number of Korean and Japanese firms aim at entering the Chinese market. Ideally, Incheon will develop a trade show and co-organize it to increase matchmaking opportunities for exhibitors and buyers looking for new business. Finally, Incheon should develop key relationships to share information and know-how for better ideas, and have more meetings and seminars for education within the industry.