earticle

영어

This research examines characteristics of supporting programs for overseas exhibition which assists export of the government and measures the effect of programs on supported exhibitors' performance at ITFs. The study is to identify the multi-dimensional attributes of ITFs support programs of government. Attributes of supporting programs for ITFs reflected multiple dimensions, such as selection of export-effective ITFs, the amount of supporting money for attending ITFs, pavilion booth design and pavilion booth position at ITFs, and on-site management and post-show promotion supporting for the exhibitors. Performance variables are identified by two dimensions, including selling performance and non-selling performance. The study identified three dimensional attributes of government's supporting programs such as institution factor, policy implementation factor and booth factor. From multiple regression analyses, it is found that the institution factor and the booth factor have a positive effect on both the selling and non-selling performance of supported exhibitors, while the policy implementation factor has no positive effect on the selling or the non-selling performance. It is also found that both selling and non-selling performance have positive effect on their overall satisfaction with participating the ITFs, but only the non-selling performance has a slight positive effect on the intention of re-participation of the ITFs.