원문정보
초록
영어
This article tries to make an in-depth and comprehensive elaboration on the Beijing’s trade show industry in 2008, through analyzing the number of trade shows, scale, industry type, the composition of organizers and exhibitors, the opinion of exhibitors and trade visitors, etc. There are several important conclusions. Firstly, the trade shows declined in numbers; Secondly, the industry types are steadying; Thirdly, small and medium-sized enterprises and private enterprises are the main body of the exhibitors. Fourthly, the exhibitors’ and trade visitors’ evaluation of the trade shows were poor than before. On this basis, the article puts forward some countermeasure and advices, such as carrying the reform of trade show industry steadily, improving the facilities of the venues, strengthening the invitation of buyers and elevating the quality of the exhibitors. Through the analysis, the article can draw the following conclusions:(1)Influenced by some restrictive policies and the loss of some exhibitions, the number of exhibitions decreased.(2) The number of exhibitions in the main industry was stable, and education, training, art exhibitions have the distinct advantage, consumer leisure exhibition and other exhibitions related Beijing industry are equally significant.(3) The organizers of exhibition were diversified, and industry organizations played a predominant role.
목차
Ⅰ. Introduction
Ⅱ. General Features of Exhibitions in Beijing in 2008
1. Influenced by some restrictive policies, the number of exhibitions decreased.
2. The industrial concentration degree of exhibitions in Beijing was high，and the number of exhibitions in the main industry wa
3. The organizer of exhibition was diversified, and industry associations played a predominant role.
4. Most Exhibitors were small and medium-sized enterprises and private enterprises.
5. The scale of the exhibitions was much larger than before, but the exhibitions whose area below 30000 occupied the largest proportion.
Ⅲ. The Analysis of Exhibitor Satisfaction
1. Exhibitors had a good impression of the exhibitions, and the evaluation of the overseas exhibitors was little higher.
2. Exhibitor gave different evaluations to different sections of organizing work, and the satisfaction of the number of the trade visitors and their quality was the lowest.
3. Exhibitors’General Opinion of the Facilities of Exhibition Centers Exhibition Environment in Beijing.
Ⅳ. The Analysis of Trade Visitors’ Satisfaction
1. Compared with the exhibitors, trade visitor had a better Overall Opinion on Exhibitions.
2. Trade visitors gave a good evaluation on organizing work, but gave different opinions on the Number and quality of exhibitors.
3. Trade visitors gave a better evaluation on Exhibition Environment in Beijing, while gave a worse evaluation on the Facilities of Exhibition Centers
Ⅴ. Conclusions and Inspiration
Ⅵ. Reference
Appendix