earticle

영어

This study aims at finding how to enhance the credibility of exhibition data through revitalizing endorsement system. The fundamental data for this study was mainly collected by Association of Korea Exhibition Industry(AKEI), which is the organization in charge of practical tasks in running the endorsement system. For the meaningful result, I have searched overseas cases; such as UFI and AUMA, and compared AKEI's system with both of them. The more I studied, the more I am confident that the influence of endorsement should be strengthened for the development of Korea Exhibition Industry. We could compile the credible statistics, if more exhibition organizers participate in the endorsement system. When the clear statistics is accumulated, we can establish the suitable policy for Korea Exhibition Industry, based on the collected data. In order to motivate exhibitions to be endorsed, AKEI should offer benefits for them, including reduction of endorsement cost. Along with the effort from AKEI, the exhibition organizers also need to be aware of endorsement with positive views. AKEI will constantly endeavor to improve the endorsement system, and furthermore exhibition industry in Korea.