earticle

영어

This article tries to make an in-depth and comprehensive elaboration on the Beijing’s trade show industry in 2008, through analyzing the number of trade shows, scale, industry type, the composition of organizers and exhibitors, the opinion of exhibitors and trade visitors, etc. There are several important conclusions. Firstly, the trade shows declined in numbers; Secondly, the industry types are steadying; Thirdly, small and medium-sized enterprises and private enterprises are the main body of the exhibitors. Fourthly, the exhibitors’ and trade visitors’ evaluation of the trade shows were poor than before. On this basis, the article puts forward some countermeasure and advices, such as carrying the reform of trade show industry steadily, improving the facilities of the venues, strengthening the invitation of buyers and elevating the quality of the exhibitors. Through the analysis, the article can draw the following conclusions:(1)Influenced by some restrictive policies and the loss of some exhibitions, the number of exhibitions decreased.(2) The number of exhibitions in the main industry was stable, and education, training, art exhibitions have the distinct advantage, consumer leisure exhibition and other exhibitions related Beijing industry are equally significant.(3) The organizers of exhibition were diversified, and industry organizations played a predominant role.