원문정보
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목차
Becoming a Global SME: Determinants of SMEs' Decision to Use E-lntermediaries in Export Marketing
Introduction
IT -Mediated Intermediaries in Export Marketing
Transaction Costs and E-lntermediary Use
Research Method
Empirical Results
Contributions and Future Research
Conclusion
References
Introduction
IT -Mediated Intermediaries in Export Marketing
Transaction Costs and E-lntermediary Use
Research Method
Empirical Results
Contributions and Future Research
Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보