원문정보
The tourism destination image and perceived value impact on behavioral intentions : Focusing on Chinese Tourists
초록
영어
This research is increasing rapidly, Chinese tourists visit the destination image and perceived value as a tourist destination in Korea to identify and relationships that affect behavior and also on tourism by lowering were evaluated through empirical validation. Impact on perceived value, destination image, images, and cognitive and emotional relationship with both the emotional value of the image influences the economic value to influence the cognitive derived only images and the perceived value of an influence on tourist behavior that the effects have been identified.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지 이미지
2. 지각된 가치
3. 관광행동의도
Ⅲ. 연구설계
1. 연구모형
2. 가설설정
3. 조사대상 및 분석방법
Ⅳ. 실증분석
1. 기술통계적 분석
2. 요인분석
3. 가설의 검증
Ⅴ. 결론
참고문헌