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계층적(AHP) 분석방법을 이용한 지속가능성 에코투어리즘 경쟁력 제고방안 연구 : 관광객과 지역주민들을 대상으로

원문정보

A Study to Enhance Sustainable Eco-Tourism Competitiveness by AHP analysis method : Focused on the tourists and local residents

장양례

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초록

영어


The necessity for reviewing and analyzing the index, which can comprehensively show the core influential factors affecting positive and negative effects on the environment of tourist attractions, such as tourists, satisfaction of local residents and sustainability of local development, has arisen. Therefore, based on the awareness of such issues and necessity, this study was intended to perform AHP. And then, the following results were drawn. For the development of evaluation index related to eco-tourism competitiveness, environmental area, social and cultural part, economic convenience part, system part, environmental education part, and the sustainability of local residents’ participation were set for evaluation index. For those concerned-tourism businesspersons, tourists, and local residents, local residents’ economic satisfaction, environmental satisfaction, and social and cultural satisfaction were set for evaluation index in terms of importance. And, regarding the tourists evaluation index, a total of 13 items were set to investigate the importance of each subject. Based on the analysis results, this researcher checked the sustainability for ecological preservation, local residents’ importance and the importance of environmental satisfaction as part of the eco-tourism competitiveness area. And, it was found that tourists considered significantly important the amazing attraction and uniqueness of a local area, their attitude toward the environment, the conservation state of resources, and their recognition of the preservation of tourism resources.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 에코투어리즘 개념과 지속가능한 관광
  2. 관련선행연구 고찰
 Ⅲ. 연구방법
  1. 계층구조모형 도출
  2. 연구방법
 Ⅳ. 실증분석
  1. 지역주민과 관광객의 일반적인 특성
  2. AHP 분석결과
 Ⅴ. 결론
 참고문헌

저자정보

  • 장양례 YangLae Jang. 숭의여자대학 관광과 전임강사

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