earticle

영어

The oil price and exchange rate has been changed so rapidly and uncertainty of external management circumstance has been increased. Trust is very important between hotels and travel agents because tourism goods, have complex characteristics. Therefore, we try to figure out methods that can totally strengthen mutual competitive power by searching mutual trust control effects between hotels and travel agents. In this research, theoretical consideration about business and confidence, interview with a worker at the scene, and empirical analysis have been done to study the effects that reach mutual success by regulating trust at business between hotels and travel agents especially in rising service industry. Thus, importance of business through reinforcing trust is getting emphasized because sustaining the former clients is more affordable than finding new ones. The limitation of this study is to not research the travel agents part and not go into details selecting only the deluxe hotels in Seoul, especially little lack to verify the relationships of the customers and tourism company, in the future, following study to solve these limitations is expected. Each companies should effectively increase product benefits to the final consumers, contrive their profits, and remind that reinforcement of trust is the number one mission to contribute Korean tourism development.