earticle

영어

The purpose of this study seeks to meet the increasingly varying needs of golf spectators. It can be said that the analysis of golf spectators’ behaviors such as their spectating tendencies and values in golf events may be significantly meaningful and serve as important data to find out golf spectators’ leisure perception, their tendencies and spectatorship values inclinations. It is judged that this study may offer basic data with differentiation and development-potential so as to promote golf-related industry and marketing and hold golf events for golf spectators. Based on analysis of between golf spectators’ leisure perception, spectators’ tendencies and spectatorship values, this study aims to point out golf spectators’ spectating problems and satisfaction and offer a plan of how to activate golf spectating culture. As a result of the above data analysis, the following conclusion came out. First, in the analysis of relation between Golf spectators’ leisure perception on the spectators’ tendencies of Participation. Second, in the analysis of relation between Golf spectators’ leisure perception on the spectatorship values of Participation.