earticle

영어

With rapid growth of e-commerce transactions across borders today, the number of cross-border disputes involving Korean consumers is also rising at a remarkable pace, as more and more Koreans are using overseas Internet shopping malls. As a result, efficient resolution of such international disputes over e-commerce transactions has become one of the most important policy priorities of the Korean government that requires an urgent review not only for the protection of Korean consumers but also for the steady growth of the nation’s e-Commerce market. The purpose of this research is to suggest effective policy measures for the resolution of cross-border consumer disputes from e-Commerce transactions by examining the existing and potential problems related to such transactions under the present policy mechanism. To this end, this research has focused on the problems related to the exercise of jurisdictions and enforcement of governing laws and judicial decisions in the process of resolving cross-border consumer disputes, and then studied various Alternative Dispute Resolution(ADR) measures currently used both home and abroad, together with the limitations of such measures, many of which are based on international and regional cooperation and agreement. Under such limited circumstances, it has become important for the Korean government to consider more comprehensive interpretation of its domestic acts on consumer protection and possible extraterritorial application of those laws. Not only that, more active participation in Cross-border Consumer Dispute Resolution(CCDR) projects of International organizations and inclusion of more concrete cooperation plans for consumer policy into bilateral agreements such as Free Trade Agreements(FTA) with other countries have also become crucial. In addition, the relevant administrative system needs to be overhauled and reinforced for the efficient implementation of consumer policies, and most of all, proper production, analysis, and distribution of relevant information is essential for the prevention of such cross-border consumer disputes.

한국어

국경을 넘는 전자상거래가 급속히 증가함에 따라 국내 소비자의 해외쇼핑몰 이용에 따른 국제분쟁 도크게늘고있다. 이러한국제전자상거래분쟁의효과적인해소문제는소비자보호뿐아니라우리 나라전자상거래시장의지속적성장을위해서도우선적으로검토되어야할중요한정책사안이다. 본 연구에서는 현행 정책 메커니즘 아래에서의 국제 전자상거래 소비자분쟁에 관한 제 문제점을 살 펴봄으로써, 분쟁의 해소를 위한 효과적인 방안을 제시하고자 하였다. 즉 국제 분쟁의 재판관할권 과 준거법 및 사법적 판결의 집행상의 문제를 살펴보고, 국내외 대안적 분쟁해결(ADR)수단과 국 가·지역 간 협력협정에 바탕을 둔 여러 분쟁해결수단의 한계를 고찰하였다. 또한, 이러한 현실적 제 약 아래, 국내의 소비자보호 관련법을 역외적용(extraterritorial application)하는 등 국내법의 포괄적 해석과 적용가능성에 대해 검토할 필요가 있으며, 국제기구의 분쟁해소 관련 프로젝트에 적 극적으로 참여하고 FTA 등 쌍무협상에서도 구체적인 소비자정책 협력사항을 포함시킬 필요가 있 음을 보였다. 덧붙여, 정책의 효율적 추진을 위한 행정체계를 정비하고, 무엇보다도 분쟁의 예방을 위한 적절한 정보의 생산과 분석 및 제공이 필요함을 지적하였다.