earticle

영어

The purpose of this study is to examine the factors influencing performance of market orientation in the social enterprise with entrepreneurship. This model tests various theoretical research hypotheses relating to performance of social enterprise, market orientation, and entrepreneurship. The results of hypothesis testing are as follows. First, customer orientation and inter-departmental coordination positively influence market orientation. But competitor orientation does not significantly influence market orientation in social enterprise. Second, customer orientation to social performance for high group of innovativeness is significantly larger than those for low group of innovativeness. And inter-departmental coordination to social performance for low group of innovativeness is significantly larger than those for high group of innovativeness. Third, customer orientation and inter-departmental coordination to social performance for low group of proactiveness is significantly larger than those for high group of proactiveness. Finally, customer orientation and inter-departmental coordination to social performance for high group of risk-taking is significantly larger than those for low group of risk-taking.