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The main concern of this paper is to provide the linguistic as well as socio-cultural understanding of how two foreign languages (English and Japanese) are adopted in outdoors advertising. For the former, we make the comparative analysis between the two in terms of linguistic aspects such as phonetic/phonological, morpho-syntactics and pragma-semantics. For the latter, we examine the social-cultural aspects by scrutinizing a group of words such as proper noun, popular words these days. This study shows that there are clear differences in their use from the perspective of both above. English is widely preferred in use and in frequency among Korean. It results that the use of English is to a considerable degree influenced by the Korean language. Meanwhile, Japanese is rather limited in its use and frequency mostly targeting its native speaker