earticle

영어

The purpose of this study is to propose the importance of local festival governance which would be the driving force of successful festival development by equal horizontal relationship formation through smooth information sharing and cooperation of public and private sectors. first, it showed that local society trust and norm among the regional society capital factors did not influence significantly in the relation between regional society capital and festival partnership. second, it implied that shaping the harmonious partnership constructed desirable governance which could maintain horizontal equal relationship between public and private sectors in the relationship of festival partnership and festival governance. In conclusion, enlargement of regional social capital is requested for essential factor, but it imply that regional social capital has to be constructed in the trust and norm by interaction not in the short term shaping. This study would contribute to propose positive direction of festivals, as the united effort of all the regional society including public and private sectors would necessary for operation of desirable local festival governance.