earticle

영어

The study aimed to estimate the preservation value of Hahoe traditional village and suggest alternatives to preserve it as the world cultural heritage. Contingent valuation method(CVM) was used for quantitative research. To evaluate contingent valuation of Hahoe traditional village, a scenario was composed referring prior research and, depth interview was adapted for qualitative research. The data was collected from 400 of visitors who agreed to attend the survey. The result of contingent valuation of Hahoe traditional village as the world cultural heritage was 76,125,705,733 won per year. the 48.5% of respondents accepted to pay money for preservation from 2,000 won to 500,000 won. In general, WTP(willingness to pay) per person was calculated as an average amount of money between average WTP per person and truncated WTP. In this study, the average WTP per person was 277,216 won and the truncated WTP was 205,879 won. Based on two results, WTP per person was assumed as 205,879 won. The improvement of system relating preservation of traditional village is required and setting up the criteria of preservation and guideline are urgent issues. The study has valuable meanings that show the way how to manage traditional village and what is the role of the people who concerned the village.