원문정보
A study on the Travel Agency Choice Attributes of FIT Travelers
초록
영어
The purpose of this study is to understand the definition of FIT , segment the types of FIT products and examine what choice attributes are considered more important when FIT travelers are choosing the travel agency. It also analyzed the attributes that effect on satisfaction and satisfaction's effect on reuse & recommend intention. The analysis results were as follow: First, the result of analyzing the difference of the travel agency choice attributes by the type of FIT travel products shows that there were differences in the convenience of travel agency's homepage and travel product price of travel agencies. Second, Professionalism and reliability of travel agencies were found to have an effect on satisfaction. Third, the satisfaction of FIT traveler has significant effect on reuse and recommend intention. The results of this study would be helpful for planning FIT products to suit FIT travelers’ needs and developing effective marketing strategies of FIT travel agency.
목차
I. 서론
II. 이론적 배경
1. 개별여행(FIT)
2. 여행사선택속성
3. 만족
4. 여행자의 재구매의도 및 추천의사
III. 조사설계와 분석방법
1. 연구모형
2. 가설설정
3. 조작적 정의 및 설문지 구성
3. 조사방법과 조사기간
4. 분석방법
VI. 실증분석
1. 조사대상자의 인구통계학적 특성
2. 개별여행 형태의 특성 분석
3. 신뢰성과 타당성 분석
4. 가설의 검증
V. 결론
참고문헌