earticle

영어

The purpose of this study is to investigate the effects of job characteristics on the organizational effectiveness in the travel agency. And this study is also analysing the moderating effect of travel agency personality between job characteristics and organizational effectiveness. To accomplish the goal of this study, the hypotheses are constructed using the variables introduced, and the test of hypotheses is made based on response data of questionnaire. Then we tested the data from questionnaires using SPSS 18.0. The data were collected for September 2011. The sampling of this study is collected from 180 employees in travel agencies located in Seoul. The results of this study are ac followings: Fist, to raise organizational identification, travel agency's organizational personality type must be changed to judgement organizational personality type. Second, to raise organizational internalization and organizational commitment, travel agency's organizational personality type must be changed to sensing organizational personality type.