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영어

Personal information is protected by Personal Information Protecting Act.
But personal behavioral information is not protected yet, because the meaning of personal information does not include personal behavioral information.
Personal behavioral information is the information that consumers buy something from internet shopping mall. Companies often collect personal behavioral information without consumer’s consent and use them for advertising products to consumers. The proper advertisement is good for consumers. But infringement of privacy is not permitted in any case.
In USA, FTC (Federal Trade Commission) issued a report, “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations For Businesses and Policymakers” for protecting personal behavioral information. In this report companies do not track personal behavioral information when consumers complete transactions.
We also provide law system for protecting personal privacy. Recently Korea Communications Commission announces the results of research for protection of personal behavioral information. I hope that personal behavioral information is properly used for benefit of consumers and companies.