earticle

영어

This research examines the issue of Trade Show Promotion Program of Small and Midium Business Administration as an export assistance of government and performance evaluation of Trade Show Promotion Program. The objective of this research is twofold: First, to identify the multi- dimensional attributes of Trade Fair Promotion programs of government; second, to develop measures of performance of government assistance program whereby results from participating in international trade fairs can be evaluated. Attributes of TSP program is reflected through multiple measures, such as selection of export effective ITF, the amount of supported money for ITF, booth design and booth position at international trade fairs, on-site management and post-show promotion supporting for the exhibitors. The object of this study is all the companies which enrolled the government support programs in 2006. Under the help of the Small and Medium Business Administration(SMBA), the survey was carried out from 4 to 12 October in 2007, 1,455 questionnaires were faxed to all the enrolling companies in 2006 and then 201 were received, 146 of which were valid for the study, resulting in a 10.0% response rate. Among the key findings are: a) the 4-dimensional attributes of TFP program of government are developed with institution factor, policy implementation factor, Performance factor and booth factor, b) from multiple regression analyses, it is found that the institution factor, implementation factor and performance factor have positive effect on the averall satisfaction of TFP program.