earticle

영어

Although the exhibition related tour program is getting important as a method for increasing the economic value of exhibition, there are few studies with this theme. The purpose of this study is to get effective operation strategies of exhibition related tour program. The survey was done with the participants on 'Buyers tour program of Korea Industry Fair 2011', the first exhibition related tour program in Korea. The results of this study are as follows: (1) Consider the tendency of overseas buyers as the main participants of the exhibition related tour program. (2) Consider the movement among tour spots with traffic conditions and had better use the closed destinations from the exhibition venue. (3) Develop unique and special tour programs can be experienced only at the exhibition. (4) Should promote the exhibition related tour program together with the exhibition organizer actively as inviting buyers. This study is valuable as the first empirical study about exhibition related tour program and provide the method for developing and operating effectively.