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일본의 전시산업에 대한 연구

원문정보

A Study on Exhibition Industry of Japan

박진성, 박상길

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초록

영어

The purpose of this study is to analyze the present state of Japan exhibition and convention industry. For this purpose, this study analyzed as follows. Firstly, this study analyzed the outline of Japan exhibition industry, the outline of Japan exhibition facilities, main exhibition center such as Tokyo bigsight, Makuhari messe on the hardware side. Secondly, this study analyzed the number of exhibitions by city, the number of exhibitions by exhibition center, the number of exhibitions by industry, and the number of exhibitions by period on the software side. Thirdly, this study analyzed the government policy and strategy for exhibition industry in Japan compared with developed countries including the United States, Germany. Finally, after summarizing the overall content, this study presented the policy implications for upgrade of Korea exhibition industry

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 일본의 전시산업 개요
  1. 일본의 전시산업 현황
  2. 일본의 전시장 현황
  3. 주요 전시장 분석
 Ⅲ. 일본의 전시회 개최 현황
  1. 주요 도시별 전시회 개최건수
  2. 주요 전시장별 전시회 개최건수
  3. 주요 업종별 전시회 개최건수
  4. 개최기간별 및 개장시간별 전시회 개최건수
  5. 입장방법별 및 개최빈도별 전시회 개최건수
  6. 2012년 주요 신규전시회
 Ⅳ. 일본의 전시산업 육성전략
 Ⅴ. 결론 및 시사점
 참고문헌

저자정보

  • 박진성 Park Jin Sung. 고려대학교 경상대학 경영학부 교수
  • 박상길 Bak Sang Khil. 고려대학교 경상대학 세종경영연구소 교수

참고문헌

자료제공 : 네이버학술정보

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