원문정보
Challenges and Opportunities in International Trade Fair Industry under Economic Crisis
초록
영어
This article tries to review international trade faie industry under economic crisis. There are several important discussions. Firstly, the trade shows declined in numbers; Secondly, the industry types are steadying; Thirdly, small and medium-sized enterprises and private enterprises are the main body of the exhibitors. Fourthly, the exhibitors’ and trade visitors’ evaluation of the trade shows were poor than before. On this basis, the article puts forward some countermeasure and advices, such as carrying the reform of trade show industry steadily, improving the facilities of the venues, strengthening the invitation of buyers and elevating the quality of the exhibitors.
목차
I. 서론
II. 국제전시산업의 이해
1. 국제전시산업의 이해
2. 국제전시산업의 경제적 위험들
III. 각 대륙별 전시산업의 동향 분석
1. 아시아의 전시산업 동향
2. 유럽의 전시산업 동향
3. 미국의 전시산업 동향
IV. 결론 및 정책적 제언
참고문헌