원문정보
Economic Feasibility and Expected Effectiveness in Opening Medical Tour Service Exhibition
초록
영어
This article illustrates the importance and necessities of opening a medical tour service exhibition. Thanks to the medical tourists in 2011, Korea, a chronic tour balance deficit country, recorded her first surplus in tour balance field. Medical tour not only contributes to the international tour balance surplus but has greatly affected the whole service industry. It also plays an important role in improving national image, brand, and dignity of Korea. Recently, Korea has attained one trillion dollars in foreign trade. In order to reach two trillion dollars in the near future, the growth of the service industry in Korea is greatly required. Korean Medical tour service industry has become a very competitive service industry. There are a lot of good reasons for hosting the medical tour service exhibition; Through the exhibition, the overall strong attracting points of Korean medical service industry can be widely announced to all over the world. Periodical and systematic opening of the exhibition will allow each medical organization to share know-how on the medical industry. Each exhibitor will compete in good faith. Well organized conference and case-study presentation will help enhance the overall standards of the Korean medical service industry.
목차
I. 서론
II. 의료서비스수출의 개념 및 세계의료시장 분석
1. 의료관광산업과 의료관광서비스수출의 개념
2. 의료관광서비스수출시장 현황 분석
3. 아시아 각국별 의료관광서비스수출 현황 및 강·약점 분석
III. 우리나라 의료관광서비스수출전시회 개최 타당성
1. 의료관광 활성화의 필요성
2. 의료서비스수출전시회 개최 필요성
3. 개최타당성 검토
IV. 한국의료서비스수출전시회의 기대효과 및 추진방향
1. 기대효과
2. 추진방향
V. 결론
1. 요약
2. 정책적 제언
참고문헌