원문정보
A Study on the Behavior of Cosmeceuticals of Women Students Focusing on the Major and Skin Trouble
초록
영어
In recent years, rise in income has led to more interest toward maintaining a healthier lifestyle and appearance including well-being and anti-aging, giving rapid rise in the consumption of cosmeceuticals. This paper aims to, in line with the social changes of today, present a new direction in the cosmeceuticals marketing strategy, based on meticulous studies of the purchasing pattern (behavior and attitude) of cosmeceuticals of women students in provincial universities. Most women students know about the cosmeceuticals and they aquires information by the advertisement on TV, Internet. Most students has used cosmeceuticals during 2 years and bought it in the cosmetics shop and think proper price would be 30,000-50,000 won. Whether they major in cosmeceuticals affects their usage behavoir, especially acknowledge, price, period of use, etc. This results will be very useful for the marketing strategy of the cosmeceuticals company.
목차
Ⅰ. 서론
Ⅱ. 연구방법
1. 연구대상 및 내용
2. 자료분석
Ⅲ. 연구결과 및 고찰
1. 연구대상
2. 기능성화장품 인지도
3. 기능성화장품 구매와 사용실태
Ⅳ. 결론
참고문헌