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논문검색

조직내 잠재적 사용자의 N-스크린 서비스 이용의도에 영향을 미치는 요인

원문정보

A Study of Factors Influencing Intra-Organizational Potential Users’ Intention to Use of N-Screen Service

황영호, 황우택, 문유진

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this paper is to verify the effects of innovativeness, effort expectancy, performance expectancy, social influence, facilitating conditions, and perceived enjoyment on intention to use, carrying out a survey targeting intra-organizational potential users of N-Screen service. The model was based on UTAUT and tried to analyze in depth about factors affecting user acceptance. For this purpose, 140 questionnaires has been distributed and 128 responses were used. In order to verify validity, we carried out exploratory factor analysis and found that 7 factors including a dependent variable was extracted. In order to analyze individual differences, we conducted t-test and variance analysis. We also used correlation analysis to identify relations between variables. This paper used AMOS 18.0 to verify suitability of the model. The result shows that the index of structure model is within the range of acceptance. Conducting multi-variate regression analysis, path analysis, and structure equating model analysis in order to test hypothesis, we get the same results. Results showed that among UTAUT variables, performance expectancy and social influence affected intention to use of N-Screen service, but effort expectancy and facilitating conditions showed no effect. This implies that it is more likely to use the N-Screen service when expectation of performance improvement including work improvement and pressure from surrounding conditions or people exist, rather than when convenience of use and compatibility exist. Also, it indicates that variables related characteristics of N-screen service including innovativeness and perceived enjoyment affect intention to use; this suggests that for the new service, when there exist individual innovativeness and enjoyment of use, people have a lot of possibilities to use N-Screen service.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. N-스크린 서비스
  2. 정보기술수용에 관한 이론
  3. UTAUT(정보기술 사용자수용 통합이론)
 Ⅲ. 연구모형 및 가설설정
  1. 연구모형
  2. 가설설정
  3. 변수의 조작적 정의와 측정항목
 Ⅳ. 가설검증 및 실증분석
  1. 자료수집과 표본의 특성
  2. 측정모형에 대한 검증
  3. 구조모형에 대한 검증
  4. 가설검증의 분석결과
 Ⅴ. 결론
  1. 연구결과의 요약 및 시사점
  2. 연구의 한계와 향후 연구과제
 참고문헌

저자정보

  • 황영호 Young-Ho Hwang. 군산대학교 행정학과 교수
  • 황우택 Woo-Taek Hwang. 뉴욕대학교 스턴스쿨 학생
  • 문유진 Yoo-Jin Moon. 한국외국어대학교 경영정보학과 교수

참고문헌

자료제공 : 네이버학술정보

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