earticle

영어

This study aims to examine the reality that, through the honeymoon tours to foreign countries occupy a great part of tourism amidst the wide spread of the opportunities of travelling abroad, it is difficult to provide the customers of honeymoons with a variety of experiences as the characteristics of the tour products are easily imitated.
Accordingly, this study attempts to examine a new development of the products for
honeymoon tours and the answers, investigate and analyze the important choosing attributes when domestic newly married couples decide to choose the products for honeymoon tours to foreign countries, and provide the materials necessary to open the ways out for the business circles of honeymoon and elevate their competitiveness by the marketing strategies corresponding to the times such as the strategy for advertisement and so on including the strategy for the subdivision of markets.
First, it lays the general theoretical foundation by systemizing the theoretical backgrounds of the tour products and the characteristics of the package tour products through the study of the literature.
Second, it tries to find the strategy for the markets and the produscts through the subdivision of the markets of the products for honeymoon tours to foreign countries.
Thirds, it presents the directions of the development of the products for the honeymoon agreeing with the desires of the customers in developing various products for honeymoon and the follow-up studies concerned with honeymoon tours by finding out important factors of the choosing attributes of tour products on the basis of the theoretical foundation and analysis of the choosing attributes of the development products for the honeymoons.
finally, the examination of the differences between the general characteristics and the choosing attributes of the products for honeymoons show that there are partially significant difference according to the destination of the honeymoons, the periods of the honeymoons, whether the opinion is reflected in choosing the places of the honeymoons, and the types of the tours.
In conclusion, it is necessary to find out the changes and stream of the customers using the products for the honeymoons and to the tour products reflect them for the development of new products for honeymoons by investing and studying the various choosing attributes of the products of the honeymoon tourists. It will be necessary to set up the database of the products used by the newly married couples and the customers by the items, to make them reflected in the development of the products for the future and to attract the customers of the future.