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호텔종사원만족과 고객만족간의 관계에 관한 연구

원문정보

Hotels on the relationship between employee satisfaction and customer satisfaction study

박오성

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초록

영어

Domestic hotel industry of independent hotels and hotel chains due to increased competition and service differentiation is required, customer satisfaction and improve the management of the hotel industry has become an important deciding factor.
Encounter with the customer in the process of hoteliers oil intangible activities of the service that the customer perception of quality determined by the perceived quality of service, as well as customer satisfaction and also affects the re-purchase intention.
Eventually satisfied employees create satisfied customers, because two studies on hotel services hotel guests and hotel employees were made can be seen from the perspective of satisfied customers is one of the most important source of employee satisfaction can see that.
From this perspective, this study, a hotel company in the customer satisfaction on the general study continued, has been doing while the other leading researchers' paper, with reference to current employees meet the standards for the determination and, further customer satisfaction and no relationship to examine whether there is a hotel employee satisfaction and customer satisfaction with the relationship were investigated.

목차

I. 서론
 II. 문헌연구
  1. 종사원만족
  2. 고객만족
  3. 호텔종사원만족과 고객만족간의 관계
 III. 실증분석
  1. 표본설계
  2. 설문지 구성
  3. 종사원조사 분석
  4. 고객조사 분석
  5. 종사원만족과 고객만족간의 관계분석
 IV. 결론
 참고문헌
 ABSTRACT

저자정보

  • 박오성 Park, Oh-Sung. 남서울대학교 호텔경영학과 겸임교수

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