earticle

영어

The purpose of the study is to find how factors of the festival environment cue affect visitor's satisfaction and loyalty through Wow Kid's Festival of Daejeon City, and offers the material for successful children festival program.
The results of the study are as follows; Firstly, the contents of the festival is show a significant effect on satisfaction in festival , also the factors of the contents and public relation of the festival are a significant effect on satisfaction in image of visitor's satisfaction.
Secondly, in the examination of the festival environment cue influence over the loyalty, the follow-up behavior attitude , accessibility is show a significant effect on re-visition. also accessibility and public relation of the festival are effective factors on the information transfer by the mouth of the visitors. Thirdly, as the result of the analysis on the 2 factors of the satisfaction. such as, satisfaction in festival ,satisfaction in image are effective on re-visitation and the information transfer by the mouth of the visitors. Fourth, the contents of the festival, accessibility and public relation of the festival which are effective on visitor's satisfaction and loyalty. and it shows the organization which hold kid's festival that are necessary to consider these results to achieve it's original objects.