원문정보
Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum
초록
영어
A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.
목차
서론
연구의 필요성 및 목적
재료 및 방법
결과 및 고찰
방문객의 인구통계학적 특성
완도수목원의 방문객 이용행태
완도수목원의 중요도-만족도 분석
결론
참고문헌