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논문

An Exploratory Study on the Framework to Classify Social Commerce Models

원문정보

Namjae Cho, Hyungju Lee, Seunghee Oh

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초록

영어

Social Commerce recently attracted the attention of academic and industry researchers. Social Commerce aims to make a transactional environment which is beneficial to three parties-social commerce service provider, buyer and seller by way of using the platform of SNS. As Social Commerce is a new technology issue, there is no existing conceptual framework, e.g. appropriate classification the business types, that help to understand the nature of Social Commerce. This study suggests one classification framework and tries to verify whether it works.

목차

Abstract
 1. Introduction
 2. Theoretical Background
  2.1 Social Commerce
  2.2 Social Network Services
  2.3 The Framework for Classifying Social Commerce
 3. Research Method and Result
  3.1 Research Method
  3.2 Result
 4. Conclusion
 References

저자정보

  • Namjae Cho Associate Professor, Hanyang University
  • Hyungju Lee Hanyang University
  • Seunghee Oh Hanyang University

참고문헌

자료제공 : 네이버학술정보

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