earticle

영어

Despite their decisive influence on the decision-making of the business progress, the factors for the location selection of housing which housing developers must consider at a time of setting up a development plan have been suggested only as qualitatively till now as a result, they have hugely relied on their preferable factors or intuition and experiences. In order to do this study, I researched literatures and interviewed experts to induce the major factors for the location selection of housing, on the basis of which I developed a strata structure and made a survey of the experts in a house development industry. And based on the survey, I analyzed the relative significance for the major factors which house developers must consider in making a decision for developing their houses by using a Fuzzy-AHP method. The findings of this study have some implications: Firstly, from a perspective of the house developer's side, the significance of the items for evaluating the optimal location of houses selected can be possibly used as a means for decision-making for their optimal location selection of housing and business progress. Secondly, this study offered a more realistic and trustworthy decision-making methodology by using Fuzzy-AHP. Thirdly, this study would contribute to preventing the waste of resources and inefficiency in a social level as well as profit-creating of house developers by contributing to the constraint of occurrence of the houses not sold by making those house developers select the optimal house location. Fourthly, in the situation where there is few develop-focused research while demand-focused research is brisk, this study suggested a way for helping house developers make a decision and a criterion for their decision-making.