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시간민감성분석을 활용한 프리미엄 아웃렛의 시장권역에 대한 연구

원문정보

A Study on the Market Area of Outlet Shopping Center by using Time Sensitivity Measurement

강명수, 신종칠

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초록

영어

With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet. To develop a successful outlet shopping center, developers should understand general characteristics of market area for outlet shopping center. Market area is the geographic area from which a retail property consistently draws most of its customers. The boundaries of the market areas are determined by a number of factors including the type and size of the shopping center, automobile and transit access, physical barriers, location of competing retail scheme, and population concentration. This study tries to analyze the general characteristics of market area for outlet shopping center from the perspective of time, because shoppers tend to choose shopping center based on the time they have to travel to shopping center. This study analyzes market area for outlet shopping center by using time sensitivity measurement(TSM). With empirical research, this study finds out the expected travel time for outlet shopping center is 52.2 minutes and the average time considered to be too long is 129.98 minutes. The indifference point(percentage of respondents who thought it was short was equal to the percentage who thought it was long) is 66.7 minutes. The optimal point(percentage of respondents who thought it was too short was equal to the percentage of respondents who thought it was too long) is 67.3 minutes. Furthermore, this study explores whether various characteristics of respondents have an impact on time preference.

목차

Abstract:
 1. 서론
 2. 이론적 배경 및 선행연구 검토
  2.1. 아웃렛 쇼핑센터
  2.2. 아웃렛 쇼핑센터의 시장권역
  2.3. 시간민감성(Time Sensitivity Measurement) 분석
 3. 실증조사
  3.1. 조사방법
  3.2. 표본 구성
 4. 분석 결과
  4.1. 아웃렛 쇼핑센터까지의 쇼핑이동시간 지각
  4.2. Time Sensitivity Analysis
  4.3. 여주프리미엄 이용경험별 Time Sensitivity Analysis 분석
  4.4. 세분집단별 분석
 5. 결론
 참고문헌

저자정보

  • 강명수 Kang, Myung-Soo. 한성대학교 무역학과 부교수
  • 신종칠 Shin, Jong-Chil. 건국대학교 부동산학과 부교수

참고문헌

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