earticle

영어

The purpose of this research is to analyze the relations between the location of large-scale discount stores and consumers’ use patterns and to find characteristics. The present study classifies the types of large-scale discount stores users and analyzes the use patterns according to the user types, with respect to the location of discount stores. The research comes up with the following conclusions. First, the annual usage of large-scale discount stores in small cities is relatively higher than those in middle or large cities, but the purchasing volume per person of small cities is lower than those of middle or large cities. Second, the annual usage of large-scale discount stores and the average purchasing volume per person are relatively higher in the case when there are other competitors near the stores. Third, the annual usage of large-scale discount stores and the average purchasing volume per person in the Seoul Metropolitan Area are relatively higher. And lastly, the farther large-scale discount stores are located, the less frequently consumers use but they tend to spend more money on average. With more detailed items and time series analysis, the research will draw more meaningful outcomes. It needs to have a better understanding of consumers’ use patterns, improve services and conduct more systematic researches regarding large-scale discount store in order to help large-scale discount store play their proper roles as the center of the rapidly changing retail market.