earticle

영어

The purpose of this study is to examine the causal relationships among the perception of the urban decline, the perception of the collective efficacy, and the urban regeneration attitude and to find policy implications on successful local development and place marketing's strategies. To achieve this purpose, this study reviews the existing literatures about the urban decline and the efficacy, and then formulates some study hypotheses, and finally verifies them using a structural equation model. The main results of this study are as follows. 1) The perception of resident's urban decline affects the regeneration attitude positively. However, The perception of resident's urban decline affects the Collective Efficacy negatively. Finally the collective efficacy affects the regeneration attitude positively weakly. 2) Naju Citizens recognize the economic decline perception and the population decline perception more strongly than physical urban decline perception. And the social decline perception is proved statistically. The policy implications of theses finding is as follow. In order to make successfully the urban regeneration policy of local small-median city. The Local Government should make the best efforts to measure about the overall urban decline index exactly and to reflect the resident's needs by the urban regeneration programs. Also, The local authorities should enhance the resident's participation at the urban redevelopment policy. That is to say, When the local authorities and the local residents work together, the urban regeneration policy would be settled more successfully in the local society.