earticle

영어

The island responses sensitively about changes of the culture and ecology. It is impossible or will take more time and costs to restore the destroyed environment and natural landscape of the island. For developing and maintaining the island, it should understand the nature of the island in terms of tourism development. The alternative strategy for promoting the sustainable island tourism has been presented. Most of the parts of Cheongsando in Wando, Jeonlanamdo are designated national parks and a lot of restrictions on development rather than on the other hand, it has greatly contributed to preserve the natural environment and the excellent natural landscape. Recently, Cheongsando is to be known nationwide as locations of movies and dramas such as ‘Seopyeonje’ and ‘Spring Waltz’, and has an opportunity of changes to be selected as ‘You want to go to the Island’(by the Ministry of Culture, Sports, and Tourism) and ‘the Slow City’(by Slow City International Federation). The purpose of this thesis is to search for the strategy of sustainable island tourism using a Cheongsando’s case. According to the results of the survey of 400 tourists in Cheongsando, it has various distributions between age 20's and 50's across the country. Generally, visitors have negative opinions about accommodations, food, transportation, and tourism programs of Cheongsando. On the other hand, they have positive opinions and satisfactions about sightseeing tour in Cheongsando, and it shows very highly that they want to re-visit there. Tourists wanted to develop Cheongsando sustainably, for instances, preserving and maintaining the natural landscape, the environment of the island, and escaping from the original development way of tourism complexes or resorts. What tourists want is to realize the version for the future of Cheongsando, and escape from the tourism development way based on the existing thinking. It is necessary to be established and implemented strategies of sustainable tourism development for the island that it preserves and maintains the environment and the natural landscape.