earticle

영어

Korean regional festivals have been booming in recent years with the revitalization of local autonomy. But the best sightseeing festival award system by the Ministry of Culture and Tourism distorts the direction of almost of them toward sightseeing oriented theme although the traditional and contemporary functions of them have still their own thanksgiving and the residents' altogether entertainment purposes. In addition to it, the resultant competitive environment call upon the critics including regional newspapers to propel the theme conversion of them from the conventional.But the results of the consecutive surveys in this paper show that the citizens in the case study region support the conventional function, succession and development of regional traditional culture and arts, as well as the contemporary needs for fulfilling the lack of their mass entertainment opportunities. The paper also suggests the efficient propulsion strategies such as reinforcing annual rating-rewarding system for the unit programs, establishing responsible and powerful festival executing committee and expert staff office, and the vital coordination with the settlement of annual work schedule as some of reality-base ones.