원문정보
Visitors' Behavior and Satisfaction of Seosan Chunsuman International BirdWatching Fair
초록
영어
Although, there have been many concerns to the local festivals related to the ecotourism recently, research on ecotourism event has not been well developed. This paper examines the visitor's behaviors and satisfactions of Seosan Chunsuman International Birdwatching Fair. The results indicated that the most of visitors were the family members and school field trip for the educational purpose. Most visitors were satisfied to the "Birdwatching program" itself but, some visitors pointed out some problems about birdwatching equipment-telescopes, dining system-quality of foods, menu and dining facilities, poor souvenirs and attitudes of the sales persons. Finally implications for planners of ecotourism events are discussed.
목차
1. 서론
2. 이론적 배경
2.1 생태관광의 정의
2.2 생태관광의 현황
2.3 생태관광에 대한 연구동향
2.4 서산천수만 세계철새기행전
3. 연구방법
3.1 표본선정 및 자료수집.
3.2 설문지의 구성
3.3 자료의 분석방법
4. 연구결과의 해석
4.1 밤문객의 인구 통계적 특성
4.2 방문객의 일반적 특성
4.3 행사운영 만족도
4.4 기행전 프로그램 만족도
4.5 탐조프로그램 만족도
4.6 응답자의 소비행태
5. 결론 및 시사점
참고문헌