earticle

영어

The purpose of this paper is to estimate visitor expenditures of the open set of TV drama, Haesin in Wando-gun and to analyse economic impacts by input-output model. On-site survey was conducted for the visitors in May of 2005. It is revealed that visitor's per capita expenditure is 50,134 won and 27,160 won was expended in Wando. The number of tourists visiting Haesin drama set for 2005 is 949,331. They expended 37.9 billion won nationwide and 20.5 billion won in Wando. The regional input-output analysis for Wando- gun indicates that total expenditures, 20.5 billion won generated about 29.7 billion won as output impact, 6.9 billion won as income impact and 315 equivalent full-time jobs, respectively. Total expenditures from 2005 to 2008 is 40.5 billion won and 58.7 billion won is expected as output impact, 13.7 billion won as income impact and 621 equivalent full-time jobs. The input-output model indicates that 37.9 billion won was expended nationwide for 2005 generated 68.6 billion won as output impact, 15.5 billion won as income impact, 32.2 billion won as value-added impact and 602 equivalent full-time jobs, respectively. Total expenditures from 2005 to 2008 is 74.8 billion won and 135.4 billion won is expected as output impact, 30.5 billion won as income impact, 63.6 billion won as value-added impact and 1,187 equivalent full-time jobs, respectively. This paper is the first study to visitors' expenditure and economic impacts of TV drama set in Korea and the result is to be a help for the assesment of subsidy by local government to the drama set.