earticle

영어

This study aims to examine user's satisfaction and behavioral condition at the underground shopping street in the deteriorated old downtown of Daejeon and to find ways to elevate the efficient and multi-dimensional use of limited urban spaces. To achieve this, the study relied on empirical study method and additionally, present condition survey was performed with a user interview. User's satisfaction and preferences analysis was conducted to figure out present conditions and improvements.As a result, First, in terms of urban surroundings for users, city infrastructures, public transportation, signage, handicapped access, and others, should be improved for easy access to underground shops. Second, functionally, the underground shopping street plays not only a role of shopping center, but also a role of the place of meeting, so that the sufficient convenient facilities should be furnished. Third, in terms of structure, it should be architecturally transformed to secure the comfortable activities of users. And finally, in non-physical aspect, the employees` attitude and the preconceived notion for the goods have an great effect on the user's visit to underground shopping street.