earticle

영어

The purpose of this study was to assess the images of 10 cites and counties of Jeonnam Province (i.e.,Yeosu, Gurye, Damyang, Mokpo, Suncheon, Boseong, Haenam, Jindo, Wando and Gangjin) as tourist destinations, and to suggest tourism promotion and development strategies of the regions based on the images. Data were collected from 550 residents of Jeonnam, Jeonbuk, Gyungnam Province and Gwangju metropolitan city. Results from this study can be summarized as follows: (1)Yeosu and Gurye were the best regions that have good image both in tourism infrastructure (i.e., transportation system, lodging, entertainment facilities) and attractions (i.e., natural beauty, cultural resources, local food, event and festivals. (2) Mokpo and Suncheon had relatively good image in tourism infrastructure while they had relatively bad image in tourist attractions. (3) In contrast, Damyang, Boseong, Haenam, Jindo, Wando and Gangjin had relatively good images in tourist attractions while they had relatively bad image in tourism infrastructure. Based on the results from this study, several points were made from the regional tourism promotion and development point of view.