earticle

영어

The purpose of this paper is to show a plan to induct a customer value creation method, which can be utilized for increasing sales, to housing construction industry by establishing a value creation theory to apply in this study through close examination of value creation theory, which was born from management area. For this, general examples applied to non-construction industry are analyzed to be a base of finding a scheme construction industry can utilize. Induction plans of customer value creation for housing construction industry's sale increase are as follows.First, customers should be classified. Second, characteristics of local markets should be merchandised. Third, grafting of culture, health, and entertainment should be tried. Fourth, products applying concepts of IT and All-In-One should be supplied. Fifth, continuous relationship with customers should be maintained. Sixth, inducting 4Cs on making marketing strategy are needed. Those 6 customer value creation methods are based on customer priority for preparation of changing market condition from supplier-oriented to demander -oriented. Through this study, it is considered that showing a plan to improve competitive power of housing construction industry can help to activate construction boom as well as housing construction industry in today's condition that hard landing of construction industry, which is an important circle of national economy, is now being concerned.