earticle

영어

This paper approach to the Usage Level and Performance of e- Trade in Chungbuk Exporting Companies. The company has more than 6,000 Chungbuk Province among the 1,600 companies that trade has been registered and last three years exports have 500-550 more than the companies were conducted. According to the survey, e-Trade showed awareness was very low, e-Trade's leverage ratio below 20%, well over half of the surveyed level, while leveraging more than 80% of the respondents still do not meet the 15% said. E-trade to take advantage of the benefits include simplified business processes, reduce costs and were the highest. These results almost similar to the existing leading research and as a result is determined. Customers in the excavation, advertising & marketing, trade information and other items are relatively easy to gain recognition that a lower level. The use of e-trading category, the highest number of overseas marketing promotion, customs clearance and transportation, international information is collected and each appears in the following order. This result is very little existing research and similar results are shown. The difficulties of using e-trade factors, lack of specialized personnel and a lack of technology infrastructure is the most highly selective. The results of previous research in various small and medium enterprises to introduce e- Trade with the greatest intellectual difficulties and factors that are much the same results. In order to enable e-Trade, trade management system, strengthening the prevalence support project 'is a topic that appears most highly. Therefore, the central government and local government support for such projects should be top priority will be considered. In particular, compared to large human and material assistance to the poor SMEs(Small & Medium Enterprises) will have to be focused. Enable e-Trade also include a policy to promote continuing education and is the most significant point. Therefore, local companies need to enforce the desired education is suspect. The corresponding measures to overcome these problems include Chungbuk accurately determine the status of local businesses for the survey based on the e-Trade support scheme should be established. And those who must continue to educate them. In particular, a combination of online and offline that blended learning should be conducted. The target companies with customized consulting and systems should be conducted continuously. In parallel to these promotional e-Trade will continue to be enforced. The current development of electronic trading on the changes in information technology has grown. Therefore, these trends will need to consider. Finally, the e-Trade is also a way to activate trade. Eventually, Chungbuk dimension to create a roadmap on trade policy (CTRIEM). And here, by including the e-Trade to offer a comprehensive and systematic review.

한국어

충북의 수출기업은 소수의 대기업을 제외한 대부분의 기업이 중소기업으로서 전자무역을 활용하는 기업이 일부이며, 사용 범주 역시 일부분에 국한되고 있는 실정이다. 문제는 기업의 활동이 글로벌하게 전개될 수 밖에 없으며, 이럴 경우 전자무역의 활용은 선택이 아닌 필수의 영역으로 들어올 수 밖에 없으며, 이를 활용하기 못하는 기업은 도태될 수 밖에 없다는 점이다. 전자무역 활용의 애로 요인으로 전문인력부족과 기술인프라의 부족을 가장 높게 선택하고 있는데, 이러한 결과는 각종 선행연구에서 중소기업들이 전자무역을 도입하는데 가장 큰애로요인으로 선택하고 있는 것과 거의 같은 결과로서 역내 수출기업들의 대다수가 중소기업인데서 기인하는 것으로 판단된다.