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14-G2.3

Research on forewarning model of enterpri marketing risk based on consumers' risk perception

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  • Baoku Li School of Marketing Management, Liaoning Technical University, Huludao, China
  • Yan Liu School of Marketing Management, Liaoning Technical University, Huludao, China
  • Shufang Zuo School of Marketing Management, Liaoning Technical University, Huludao, China

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