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논문검색

A Pilot Online Shopping System For College Students

원문정보

Wu Di, Jung-Ja Kim

한국공학안전보건예술학회 한국공학안전보건예술학회 논문지 제1권 제1호 2009.08 pp.101-106
피인용수 : 0건 (자료제공 : 네이버학술정보)

초록

영어

We review on college students shopping market. By analyzing a conceptual model of college students’ shopping behaviors and intentions, we propose an empirical online shopping system which uses a storytelling method to give persuasive information and product recommendation for college students. Purchasing motivations are potentially combined into our proposed system.

목차

Abstract
 I. INTRODUCTION
 II. ONLINE SHOPPING AND COLLEGE STUDENTS
  1. An conceptual model
  2. Online shopping guiding
 III. STORYTELLING ONLINE SHOPPING SYSTEM
  1. Storytelling
  2. Proposed Storytelling System
 Ⅳ. CONCLUSION
 REFERENCES

키워드

저자정보

  • Wu Di †Dept. of Industrial and Management Systems Engineering, Dong-A University
  • Jung-Ja Kim Dept. of Industrial and Management Systems Engineering, Dong-A University,

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자료제공 : 네이버학술정보

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