원문정보
초록
영어
Our work empirically investigates the cultural differences of Social Networking Service (SNS) users in China, Korea and U.S. We construct a survey questionnaire from existing literature and test it for reliability, validity, and model fi t. Then we collect data and validate the cultural differences of SNS users in three nations. Our results show different rankings from existing literature in cultural dimensions about three nations. In terms of masculinity, we find China > U.S. > Korea, similar to Hofstede. In individualism, we find U.S. > Korea > China, di 什erent from Hofstede (U.S. > China > “orea). In power distance, it is shown that Korea > China > U.S., different from Hofstede (China > “orea > U.S.). Uncertainty avoidance is found that U.S > Korea > China , lowered ranking of Korea from the top among three nations in Hofstede. We find that these outcomes would be useful in updating national culture of the three nations and for future research about cultural impacts on SNS adoption.
목차
1. Introduction
2. Four Dimensions and Scores of National Culture
2.1 Culture and National Culture
2.2 Four Dimensions of National Culture
2.3 Calculating Method of National Culture
3. Limitations of Previous Literature
3.1 Limitations of Research Method
3.2 Limitations of Construct
3.3 Limitations of Questionnaire
4. Research Model and Methods
4.1 Research Model
4.2 Data Collection
4.3 Instrumental Development
5. Data Analysis
5.1 Validity and Reliability
5.2 Model Fit
6. Conclusion
6.1 Summary and Discussion
6.2 Contributions and Limitations
References